Working with Dustin, you quickly realize, as a business owner, you genuinely don’t know what you don’t know. He helped me move past the day-to-day tasks and focus on the drivers of my business; strategy, processes, accountability, etc. This shift in mindset and leadership has enabled us to focus our efforts, resources and decision-making on initiatives that support our strategic direction. Dustin is able to help entrepreneurs and owners reduce the number of distractions in their business and focus on what is important to them and their goals.

Dustin coached me through an interesting time in my business, Snap Dance Studios, where it was closed down twice due to the pandemic. He inspired me to get out of the day-to-day grind and focus on high-level decision-making and planning. Working with Dustin provided me with many Oprah-type A-HA moments. Dustin is a straight shooter, a nice person, and brings management consulting level knowledge and experience to the world of small business.

Untapped Potential is the answer if you are looking to grow your business or as a leader.

As the Principal of Worthington PR & Story and an entrepreneur with a growing business, I’m constantly navigating new crossroads that I hope will positively affect my team, our clients and our partners. One of Dustin’s many strengths lies in asking the right questions that allow you to feel empowered to pause, think and then make big decisions with confidence. I trust his strategies, and his wisdom has helped me take my business into new and exciting territory.

Dustin’s wealth of entrepreneurial experience and knowledge, thoroughness, and candid demeanour are just a few of the qualities that make him a fantastic coach. Dustin isn’t afraid to ask you the hard questions when being presented with a problem and uses those insightful questions to challenge you to solve the problem and find the solution on your own. Dustin keeps you focused and accountable for your goals, and he truly wants his clients to succeed.

I would recommend him any day for anyone looking to challenge and better your business through professional coaching!

I initially signed up for Untapped Potential because my company was growing, and I knew that simply being operationally efficient wasn’t going to cut it. I was overwhelmed, my staff was overwhelmed, and the consistency of our products and services were slipping. Untapped has helped us establish a foundation not only to grow but to scale, and Dustin’s ability to ask the hard questions and challenge me in all areas of strategy helped me to be a better leader, which ultimately led to having a better team. I would highly recommend UP to any team looking to level up, be great, and scale.

Dustin helped me as a business leader understand the bigger picture and overarching goals of our vision and business at Local Laundry, but most importantly, how to achieve them. Breaking things down into small, almost bite-size goals with clear-cut metrics, accountabilities, and timelines, made getting things done easier without feeling overwhelmed.

Knowing how to put a proper plan in place and how to execute and measure success has allowed us to grow as a business, but more importantly has allowed us to empower our team members and get everyone on the same page.

We owe a large part of our success over the last two years to Dustin’s wisdom and guidance.

As an entrepreneur, it’s really easy to overthink things or get too deep in your business’ day-to-day because, after all, it’s your baby… you’re personally invested, and failure isn’t an option. Working with Dustin really helped me get to a more macro level in my business, where I can see connections easier. It’s a place where it’s much easier to see what really impacts your business and, more importantly, how to develop simple strategies based on the information at hand to implement strategies to change the direction of your business. Working with Dustin, you feel he is personally invested in your success and holds you accountable to your commitments, something a lot of entrepreneurs struggle with.