loader image
skip to Main Content



80% of customers now consider the experience a company provides to be AS important as its products and services.*


Organizations with top employee experience drive innovation, satisfaction and 25% more profits. (MIT)


84% of business buyers are more likely to buy from a company that demonstrates an understanding of their business goals. (Salesforce)

Think about the best experience you’ve ever had as a customer.


We are willing to bet there’s a smile on your face right now. And, that you’re willing to share that experience with just about anyone. Now, think about your business… are you creating connections and smiles like that?

If not, what untapped potential is your business leaving on the table?



At XLAB, we help leaders plan, curate, experiment and execute customized experiences by identifying and responding to the moments that matter. We do this through bespoke solutions where we work with you on your Customer Experience and Employee Experience opportunity or through our defined training program to build your capability.



XLAB Solutions

For businesses that understand Experience is just as important as product and price, Stack’d XLAB provides a range of customized solutions for leaders who have the desire to stand out from the competition and delight. Competing on Experience requires a commitment and a well-defined purpose. We help leaders outline their strategic direction to curate purposeful Experiences. Leaders need to be obsessed with creating amazing Experiences, and your promise stands at the center of these Experiences.

Our XLAB team understands that no two organizations are the same, we can head your Experience project or train and support your team in growing your Experience capabilities. We offer our tailored CX and EX Training through our Untapped Potential Training Program.


Personalizing Customer and Employee Experience is a data-driven endeavour. We help leaders use data effectively to figure out who their individual customers really are and what matters most to them. In turn to create more meaningful experiences. Experience is not one single interaction, it is the whole of many, and these interactions are constantly changing.

We can help you drive actionable insights from the information you collect through:

  • CX/EX Strategy Development
  • Experience Data Collection (Surveys, Ethnographic Research, etc.)
  • Making Meaning of Your Experience Data
  • CX Measurement & Monitoring Plan


Your customers and employees want individualized Experiences. To delight in the moments that matter, leaders need to understand each journey through each individuals’ eyes. What are they trying to achieve? How do they want to engage? Experiences are becoming a competitive differentiator for businesses.

We can help you curate personalized Experiences through:

  • Customer and Employee Journey Mapping
  • Persona Development and Analysis
  • Empathy Mapping
  • Utilizing Design Thinking to Prototype Your Solutions
  • Building Your Implementation Plan / Approach


Great Experiences are emotional. It is about creating connections and smiles. We help leaders move from curation to implementation and integration.

We achieve this through:

  • Defining a Customer-Centric Culture
  • CX Integration
  • Employee Experience Integration


The expectations of customers and employees are continuously evolving. If you can understand and appeal to your customer and employees’ emotions, you can delight in the moments that matter every time. To compete on Experience, leaders need to iterate on their experience curations and develop strong CX processes and capabilities to quickly adapt to these changes.

We can help you through:  

  • Development of Strong Agile CX Processes & Capabilities (Scalability)
  • Defined Training for CX and EX Leaders & Teams

Are you ready to differentiate your business from the competition?

To delight your customers, build loyalty and become an Experience leader?

Experience Insights

Back To Top